If you have insight into which keywords lead to customers, focus on those first for higher monetization potential. You can also get started by logging in to your Google Analytics account and identifying the terms that drive the most traffic to your site. You may have advanced keyword analytics tools at your disposal, such as HubSpot's Keyword Grader tool, that allow you to get more granular with your long tail search efforts.

As searchers become more confident in how Google returns results for their query, they're free to be more specific with search queries instead of defaulting to a generic term and sifting through results to find what they're looking for. According to SEOmoz, long tail search comprises 70% of search traffic. Long tail search is the most popular type of search.You can also boost pages targeting competitive terms by linking to them from your high ranking pages targeting long tail variations of that head term. By including the head terms in your long tail keyword phrases, you're also gaining traction on that difficult search term. Long tail search helps you rank for difficult terms.If you diversify with long tail search terms, losing rankings on a few phrases won't disrupt your business, and you can regain those listing positions quickly. If you slip in the SERPs for a head term (if you're one of the few ranking for it) it is a dramatic blow to your business with a rough road to recovery. Long tail keywords help you stay agile.In other words, the more niche you get, the less competitive it is. Everyone looking for unicorn costumes for kids is looking for unicorn costumes not everyong looking for unicorn costumes is looking for unicorn costume for kids. Because long tail keywords are less competitive.

And since the content on that page is more relevant to the searcher, a greater percentage of that traffic is likely to purchase the costume for their kid. Content targeting unicorn costumes for kids, for example, will receive more relevant traffic than content targeting unicorn costumes. Long tail keywords are more specific, which means visitors that land on your website from a long tail search term are more qualified.

Better quality traffic and higher conversion rates.

Long tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on youtube Why Target Long Tail Keywords? It often contains a head term, which is a more generic search term 1 or 2 words in length. A long tail keyword is a very targeted search phrase that contains 3 or more words.

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